Do you love fashion, clothes, style, looking good and feeling great? Do you love the beauty of this planet with all its culture and biodiversity? To enjoy both nowadays seems mutually exclusive, or is it?
Whether you landed on this blog because you love fashion, you’re looking for styling tips or want to be a “more” conscious consumer, I’m delighted you found your way here.
This blog is to share my personal journey in discovering more about sustainability in fashion & styling. A place to embrace all there is to love about fashion in a considered and mindful way. Not just limiting it to fashion but taking it beyond. Styling tips, lifestyle tips, travelling and more.
I love how clothes are an instrument to express ourselves, creatively conveying a message and fuelling our personalities and how dressing up (or down) can influence our whole mood.
As alluring, delightful and enjoyable as fashion is, it is currently also one of the most polluting industries on our planet. How can we justify the over-production, mindless consumption and needless waste - all in pursuit of fleeting trends and bigger profits but at an ever-greater cost to people and our planet.
I would like to continue loving fashion for all its creativity, beauty and the wonderful feelings and emotions it evokes but there needs to be change.
My personal goal...
"I want to be conscious about my consumption and mindful of my waste.
To be proud of the clothes I wear for the contribution they bring to society rather than the destruction.
To make informed decisions on what I'm purchasing.
Increasingly consider alternatives such as; clothes swapping, vintage, second-hand, recycled and up-cycled clothing in my purchasing habits"
I would love for you to join me on this journey and look forward to hearing your ideas on how we can all work towards a sustainable future for fashion.
xj
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